دانلود کتاب Why aren’t we saving the planet?: a psychologist’s perspective – چرا ما سیاره را نجات نمی دهیم؟: دیدگاه یک روانشناس

توضیحات

Review

‘The planet is in peril on account of human activity. Politicians, philosophers, and various pundits have been proposing ways to reverse the destructive thrust of this activity. Nothing has worked. The reason is that the activity has never been examined in itself as a product of cultural forces. This brilliant book does exactly that and thus provides an enlightened way towards changing the course of human history. By focusing on the signifying cultural roots of destructive human activity, it has opened up a veritable practical path to solving the crises facing the planet. This is required reading for everyone who is interested in our survival.’ – Marcel Danesi, University of Toronto, Canada,and Editor of Semiotica

‘Many people see consumers as pivotal to helping solve climate change issues. But getting them on board may be a very complex process. Geoffrey Beattie’s book represents exactly the type of visionary thinking that is now needed to improve the efficacy of communication in this critical area. His work demonstrates a real milestone in the ability to unravel, understand and change the attitudes of the public and more importantly, their behaviour’ – Fran Cassidy, Director, The Marketing Society

‘This is a beautiful work, artistic and literary. The reader is led through the methods and data with a sure hand, and surprises pop up with charm and a generous concern for the reader. I especially admire Geoff’s honesty and courage in using his own self as a kind narrative protagonist.’ Professor David McNeill, Center for Gesture and Speech Research, University of Chicago, USA

About the Author

Professor Geoffrey Beattie is Head of School and Dean of Psychological Sciences at the University of Manchester. He is widely regarded as one of the leading international figures on nonverbal communication and has published 15 books, many of which have either won or been short-listed for major international prizes. He was the resident psychologist on all nine ‘Big Brother’ series and his television credits also include Ghost Hunting with Celebrities (ITV), ‘Child Of Our Time’ (BBC1) and numerous documentaries on ITV and Channel 4. He is also a regular contributor to ‘Richard and Judy’, the ‘Lorraine Kelly Show’, ‘GMTV’, the ‘Extreme Celebrity’ shows, ‘BBC News 24’ and ‘Sky News’.

Professor Beatties academic publications have appeared in a wide variety of international journals including Nature, Semiotica, The British Journal of Psychology, and the Journal of Language and Social Psychology. He has also written for a diverse range of newspapers and magazines including: The Guardian, The Times, The Independent, The Sunday Telegraph, The Observer, The New Statesman, and Marie Claire.

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ترجمه ماشینی :

بررسی

‘سیاره به دلیل فعالیت های انسانی در خطر است. سیاستمداران، فیلسوفان و صاحب نظران مختلف راه‌هایی را برای معکوس کردن نیروی مخرب این فعالیت پیشنهاد کرده‌اند. هیچ چیز کار نکرده است. دلیل آن این است که این فعالیت هرگز به خودی خود به عنوان محصول نیروهای فرهنگی مورد بررسی قرار نگرفته است. این کتاب درخشان دقیقاً همین کار را انجام می دهد و بنابراین راهی روشن برای تغییر مسیر تاریخ بشر ارائه می دهد. با تمرکز بر ریشه‌های فرهنگی معنادار فعالیت‌های مخرب انسانی، راه عملی واقعی را برای حل بحران‌های پیش روی کره زمین باز کرده است. خواندن این مطلب برای همه کسانی که به بقای ما علاقه مند هستند ضروری است.’ – مارسل دانسی، دانشگاه تورنتو، کانادا، و سردبیر Semiotica

بسیاری از مردم مصرف کنندگان را برای کمک به حل مسائل مربوط به تغییرات آب و هوا نقش اساسی می دانند. اما نصب آنها ممکن است فرآیند بسیار پیچیده ای باشد. کتاب جفری بیتی دقیقاً همان نوع تفکر رویایی را نشان می دهد که اکنون برای بهبود کارایی ارتباطات در این حوزه حیاتی مورد نیاز است. کار او نقطه عطفی واقعی در توانایی کشف، درک و تغییر نگرش مردم و مهمتر از آن، رفتار آنها را نشان می دهد. –فران کسیدی، مدیر انجمن بازاریابی >