دانلود کتاب How to Innovate in Marketing – نحوه نوآوری در بازاریابی

توضیحات

A brand new collection of authoritative guides to marketing innovation

4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!

This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy foreffective marketing innovation structure organizations and incentivize teams to innovate implement management systems to assess your progress effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reeces PRAISE process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution how to clarify your companys purpose, customer value, and best opportunities fix sales and marketing problems that have persisted for decades accurately measure marketings real value combine proven traditional marketing techniques with new social media practices systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)… how to use virtual collaboration to executive marketing projects faster and at lower cost… how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonalds. Larry Light, the Global CMO who spearheaded McDonalds breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed dos and donts for everything from segmentation to R&D, leadership to execution. If youre in marketing (or anywhere near it) this collections techniques can powerfully and measurably improve your performance, starting today!

From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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