دانلود کتاب A/B Testing: The Most Powerful Way to Turn Clicks Into Customers – تست A/B: قدرتمندترین راه برای تبدیل کلیک ها به مشتری

توضیحات

How Your Business Can Use the Science That Helped Win the White House

‘Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today.’
–MARISSA MAYER,CEO of Yahoo!

‘Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It’s approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies.’
— CALEB WHITMORE,founder and CEO, Analytics Pros; coauthor ofPerformance Marketing with Google Analytics

‘A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!’
— Tim Ash,CEO, SiteTuners; bestselling author ofLanding Page Optimization; and chair of Conversion Conference

‘Here’s the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don’t know how? Let Dan and Pete teach you!’
— Avinash Kaushik,author ofWeb Analytics 2.0; Digital Marketing Evangelist, Google

‘Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use.A/B Testing: The Most Powerful Way to Turn Clicks into Customersshows marketers at all levels of experience why testing is important–and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I’m giving copies of this to my entire team, and I recommend you do as well!’
— Jon Miller,cofounder and VP of Marketing, Marketo

‘A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book.’
— Amy Chang,former Global Head of Product, Google Analytics

‘Much like the prescriptive writing guideThe Elements of Styleby Strunk and White,A/B Testingis simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing.’
— Khai Tran,Senior Manager, Product–Online Video Products & Platforms, Disney/ABC Television Group

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ترجمه ماشینی :

چگونه کسب و کار شما می تواند از علمی استفاده کند که به پیروزی در کاخ سفید کمک کرد

«دن و پیت در حال تغییر روش انجام کسب و کار و تصمیم گیری هستند. آنها با گردآوری نمونه‌های عینی از تأثیر آزمایش A/B، نسل جدیدی از شرکت‌ها را برای تصمیم‌گیری متفکرانه و مبتنی بر داده الهام می‌دهند. کتاب جدید آن‌ها هوشمند، ارزشمند است و ثابت می‌کند که امروزه آزمایش A/B چقدر ضروری است.»
–MARISSA MAYER،مدیر عامل یاهو! در نهایت، کتابی در مورد تست A/B و بهینه سازی دیجیتال که مشتاقانه در اختیار مشتریانم قرار خواهم داد! این قابل دسترسی است، نه بیش از حد فنی، و در واقع پر از نمونه های واقعی از آزمایش در عمل است که الهام بخش آزمایش هایی است که در اکثر شرکت ها بسیار مورد نیاز است.’
— CALEB WHITMORE،بنیانگذار و مدیر عامل، Analytics Pros. نویسنده همکاربازاریابی عملکرد با گوگل آنالیتیکس