توضیحات
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and peoples identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics. Read more…
Abstract: This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and peoples identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics
این کتاب به عنوان یک کتاب درسی برای درس اقتصاد رفتاری برای دانشجویان پیشرفته در مقطع کارشناسی و کارشناسی ارشد که قبلاً اقتصاد پایه را آموخته اند در نظر گرفته شده است. این کتاب همچنین برای معرفی اقتصاد رفتاری به محققان مفید خواهد بود. برخلاف برخی از کتابهای مخاطب عام که اقتصاد رفتاری را مورد بحث قرار میدهند، این کتاب موضعی برای نفی کامل اقتصاد سنتی ندارد. موضع آن این است که اقتصاد رفتاری و سنتی ابزارهایی هستند که کاربردها و محدودیت های خاص خود را دارند. علاوه بر این، این کار روشن میکند که دانش اقتصاد سنتی پایهای ضروری برای درک کامل اقتصاد رفتاری است. برخی از ویژگیهای خاص در مقایسه با سایر کتابهای درسی اقتصاد رفتاری این است که این جلد دارای فصول کاملی در مورد اقتصاد عصبی، اقتصاد فرهنگی و هویت و اقتصاد شادی است. اینها زیرشاخههای متمایز اقتصاد هستند که با اقتصاد رفتاری متفاوت، اما ارتباط نزدیکی با آن دارند، با بسیاری از همپوشانیهای مهم با اقتصاد رفتاری. اقتصاد اعصاب، که تا حدودی به دلیل پیشرفت تکنولوژی به سرعت در حال توسعه است، به دنبال درک این است که چگونه عملکرد ذهن ما بر تصمیم گیری اقتصادی ما تأثیر می گذارد. علاوه بر یک فصل کامل در مورد اقتصاد عصبی، این کتاب توضیحاتی در مورد یافتههای اقتصاد عصبی در فصلهایی درباره نظریه چشمانداز (نظریه تصمیمگیری اصلی اقتصاد رفتاری تحت عدم قطعیت)، رفتار اقتصادی بینزمانی، و ترجیحات اجتماعی (ترجیحاتی که نگرانیهایی را برای دیگران نشان میدهد) ارائه میکند. اقتصاد فرهنگی و هویتی به دنبال توضیح چگونگی تأثیر فرهنگ ها و هویت مردم بر رفتارهای اقتصادی است و اقتصاد شادی از معیارهای رفاه ذهنی استفاده می کند. همچنین یک فصل کامل در مورد اقتصاد هنجاری رفتاری وجود دارد که سیاست های اقتصادی را بر اساس یافته ها و نظریه های اقتصاد رفتاری ارزیابی می کند. بیشتر بخوانید…<. /span>
نقد و بررسیها
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