دانلود کتاب Media Today: Mass Communication in a Converging World – رسانه امروز: ارتباطات جمعی در دنیای همگرا

توضیحات

‘Turows Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. Theres a companion website, too, and a password-protected website for instructors.’Philip Kemp, Times Higher Education

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The books media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbooks focus on consuming media, to give students an insiders perspective on how media businesses operate. How exactly does Google profit from web searches? What willa magazine look like five years from now?

Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on:

• Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter.
• Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator.
• Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance.
• Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally.

Joseph Turowwho has been teaching Intro to Mass Communication for well over a decadedemonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

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ترجمه ماشینی :

رسانه های

‘turows امروز: ارتباطات جمعی در دنیای همگرا ، اکنون در چاپ پنجم خود ، گزینه [یک] برش را انتخاب می کند. این یک نشر دوستانه دانشجویی است ، و ارائه کمکهای مانند تعاریف اصطلاحات کلیدی ، اینفوگرافیک های رنگارنگ ، مطالعات موردی و سؤالات مرور پایان بخش را ارائه می دهد. یک وب سایت همراه نیز وجود دارد ، و یک وب سایت محافظت شده با رمز عبور برای مربیان. ” دانشجویان در مرکز تغییرات عمیق در دنیای رسانه های قرن بیست و یکم. از طریق لنز همگرایی ، آنها یاد می گیرند که در مورد نقش رسانه ها امروز و این تغییرات برای زندگی آنها در حال حاضر و در آینده به معنای انتقادی فکر کنند. رویکرد سیستم های رسانه ای کتاب به دانش آموزان کمک می کند تا با دقت به چگونگی ایجاد ، توزیع و نمایش رسانه در دنیای جدیدی که انقلاب دیجیتال ایجاد کرده است ، نگاه کنند. به این ترتیب ، رسانه امروز فراتر از کتابهای درسی ارتباطی جمعی سنتی بر روی مصرف رسانه ها متمر