دانلود کتاب New Media for a New China – رسانه های جدید برای یک چین جدید

توضیحات

New Media for a New China is a timely introduction to the current state of the mass media in China and its growing role in the 21st Century global communication system

• Brings together an international cast of scholars to analyse the diverse roles of Chinas media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

• Considers the position of Chinas media in the middle of the countrys tremendous social, economic and political changes

• Explores the concept of the 21st century as Chinas Century because of the nations unprecedented growth

Content:
Chapter 1 2008 (pages 1118): William A. Hachten and James F. Scotton
Chapter 2 Development and Theory of the Media (pages 1927): William A. Hachten
Chapter 3 The Impact of New Media (pages 2842): James F. Scotton
Chapter 4 Newspapers (pages 4360): Guo Ke
Chapter 5 Magazines (pages 6173): Chen Peiqin
Chapter 6 Radio Broadcasting (pages 7482): Chen Peiqin and Haigui Liu
Chapter 7 Television (pages 8397): Anne Cooper?Chen and Yu Leon Liang
Chapter 8 Television (pages 98114): Anne Cooper?Chen and James F. Scotton
Chapter 9 Xinhua (pages 115127): James F. Scotton
Chapter 10 Advertising (pages 128140): Hong Cheng
Chapter 11 Public Relations (pages 141162): Yan Jin
Chapter 12 Film (pages 163182): Yong Liu
Chapter 13 English?Language Media in China (pages 183197): Guo Ke
Chapter 14 Overseas Media Serve Chinese Diaspora (pages 198206): William A. Hachten
Chapter 15 Conclusion (pages 207212): William A. Hachten and James F. Scotton

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ترجمه ماشینی :

رسانه های جدید برای یک چین جدید ، مقدمه ای به موقع برای وضعیت فعلی رسانه های جمعی در چین است و نقش فزاینده آن در سیستم ارتباطات جهانی قرن بیست و یکم