دانلود کتاب Services Marketing: People, Technology, Strategy – بازاریابی خدمات: مردم، فناوری، استراتژی

توضیحات

Review of the 8th Edition:

‘It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that makes it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals.’ – Professor Emeritus Merlin Simpson,Pacific Lutheran University

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Supplementary Material Resources

Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor’s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.

Key Features:

Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look

Content thoroughly revised to include real-life industry examples and global case studies supported by academic research

Supplementary teaching materials complement the textbook to make teaching and assessment easier

Readership: Primary market University students taking the Services Marketing course, generally compulsory for Business and Marketing students, as well as MBA and EMBA students; Secondary market marketing professionals and practitioners.

————————————————————–

ترجمه ماشینی :

بررسی ویرایش هشتم:

این یک اثر فوق‌العاده تحقیق شده و جامع است که فهرست فوق‌العاده‌ای از قدردانی‌ها شاهد آن است. از کمک های همکاران جهانی این یک دیدگاه مدیریتی و جهانی، سازمان و محتوای فراگیر به خوبی توسعه یافته ارائه می دهد که آن را به نمونه ای در میان متون بازاریابی خدماتی تبدیل می کند که باید به خوبی نیازهای آکادمیک حرفه ای و پیشرفته را برآورده کند. این منبع برتر بازاریابی خدمات برای دانشکده بازاریابی دانشگاه، دانشجویان پیشرفته کارشناسی و کارشناسی ارشد، و متخصصان بازاریابی است.