توضیحات
‘Preface This book emphasizes a quantitative approach to solving problems related to designing and operating supply chains. Importantly, though, it is not so ‘micro’ in its focus that the perspective on the larger business problems is lost, nor is it so ‘macro’ in its treatment of that business context that it fails to develop students’ appreciation for, and skills to solve, the tactical problems that must be addressed in effectively managing flows of goods in supply chains. Economists often speak of the need to understand ‘first principles’ before one can understand and solve larger problems. We share that view, and we have therefore structured the book to provide a grounding in the ‘first principles’ relevant to the broad and challenging problem of managing a supply chain that spans the globe. We feel strongly that students of supply chain engineering are best served by first developing a solid understanding of, and a quantitative toolkit for, tactical decision making in areas such as demand forecasting, inventory management, and transportation management–in both an intrafirm and firm-to-firm (dyadic) context–before making any attempt to ‘optimize the supply chain,’ a task that is clearly much easier said than done, or to optimize large swaths of any given supply chain. Still, the idea of optimization is indeed prevalent throughout the book. This book is careful and deliberate in its approach to supply chain optimization. Indeed, the perspective taken is one that is well known to engineers of all types, namely, the perspective of design. Engineers design things. Some engineers design discrete physical items, and some design collections of items that operate together as systems’– Read more…
Abstract: ‘Preface This book emphasizes a quantitative approach to solving problems related to designing and operating supply chains. Importantly, though, it is not so ‘micro’ in its focus that the perspective on the larger business problems is lost, nor is it so ‘macro’ in its treatment of that business context that it fails to develop students’ appreciation for, and skills to solve, the tactical problems that must be addressed in effectively managing flows of goods in supply chains. Economists often speak of the need to understand ‘first principles’ before one can understand and solve larger problems. We share that view, and we have therefore structured the book to provide a grounding in the ‘first principles’ relevant to the broad and challenging problem of managing a supply chain that spans the globe. We feel strongly that students of supply chain engineering are best served by first developing a solid understanding of, and a quantitative toolkit for, tactical decision making in areas such as demand forecasting, inventory management, and transportation management–in both an intrafirm and firm-to-firm (dyadic) context–before making any attempt to ‘optimize the supply chain,’ a task that is clearly much easier said than done, or to optimize large swaths of any given supply chain. Still, the idea of optimization is indeed prevalent throughout the book. This book is careful and deliberate in its approach to supply chain optimization. Indeed, the perspective taken is one that is well known to engineers of all types, namely, the perspective of design. Engineers design things. Some engineers design discrete physical items, and some design collections of items that operate together as systems’
مقدمه این کتاب بر رویکرد کمی برای حل مشکلات مربوط به طراحی و راه اندازی زنجیره تامین تاکید دارد. اما نکته مهم این است که در تمرکز خود آنقدر «خرد» نیست که دیدگاه مربوط به مشکلات بزرگتر کسبوکار از بین برود، و همچنین در برخورد با آن زمینه کسبوکار آنقدر «کلان» نیست که درک دانشآموزان را نسبت به آن افزایش ندهد، و مهارتهای حل، مشکلات تاکتیکی که باید در مدیریت موثر جریان کالاها در زنجیرههای تامین به آنها پرداخته شود. اقتصاددانان اغلب از نیاز به درک «اصول اول» قبل از درک و حل مسائل بزرگتر صحبت می کنند. ما با این دیدگاه موافق هستیم، و بنابراین ساختار کتاب را به گونهای تنظیم کردهایم که زمینهای را در «اصول اول» مرتبط با مشکل گسترده و چالشبرانگیز مدیریت یک زنجیره تأمین که سراسر جهان را در بر میگیرد، ارائه دهیم. ما قویا احساس می کنیم که دانشجویان مهندسی زنجیره تامین با ایجاد درک کامل و ابزار کمی برای تصمیم گیری تاکتیکی در زمینه هایی مانند پیش بینی تقاضا، مدیریت موجودی، و مدیریت حمل و نقل – هم در یک شرکت و هم در شرکت، به بهترین وجه می توانند خدمت کنند. -قبل از تلاش برای “بهینه سازی زنجیره تامین”، کاری که گفتن آن بسیار ساده تر از انجام آن است، یا بهینه سازی بخش های بزرگی از هر زنجیره تامین معین. با این حال، ایده بهینه سازی واقعاً در سراسر کتاب رایج است. این کتاب در رویکرد خود به بهینه سازی زنجیره تامین دقیق و سنجیده است. در واقع، دیدگاهی است که برای مهندسان از همه نوع، یعنی دیدگاه طراحی، به خوبی شناخته شده است. مهندسان چیزها را طراحی می کنند. برخی از مهندسان اقلام فیزیکی مجزا را طراحی میکنند، و برخی مجموعهای از موارد را طراحی میکنند که با هم به عنوان سیستم عمل میکنند.
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