توضیحات
The book analyses how today’s capitalist ideology produces the idea of freedom of choice and how through the identification with this ideology one observes an increase of people’s traumas. The book has been translated into more than ten languages. It was reviewed in The Independent (it was chosen as the book of the week, The Guardian, The Economist and The Financial Times as well as presented in many radio and television interviews. Following the rise of the new liberalism at the end of the last century, members of the late-capitalist countries tend to see themselves as sole authors of their own lives. Our own careers, sexual and gastronomic preferences, social ties and even our own bodies are no longer experienced as pure and simple given, but rather as a product of a set of deliberate choices. The new voluntarist interpretation of our own conditions of life is indeed embedded into ideology of late capitalism. Nevertheless, the traps and paradoxes of this new way of self-understanding is often overlooked. The study suggests that the constant imposition of guilt inevitably results in the rise of anxiety, which has indeed became the main affective modus of contemporary society. Understanding one’s life or even body as a product of deliberate choice obviously amounts to feeling responsible for it. But that means that we will experience every deviation from conformity as a failure attributable only to ourselves, causing great anxiety. To counter this indeed unbearable psychic situation, argues the study, we are led to give up our freedom of choice in favor of expert knowledge or some other form of outer authority. The tyranny of choice of late capitalism therefore leads to its very opposite, i.e. to the rise of authority (indeed often consisting of charlatans) which is supposed to help in the dreadful task of life-management.
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ترجمه ماشینی :
این کتاب تحلیل می کند که چگونه ایدئولوژی سرمایه داری امروز ایده آزادی انتخاب را تولید می کند و چگونه از طریق همذات پنداری با این ایدئولوژی شاهد افزایش آسیب های مردم هستیم. این کتاب به بیش از ده زبان ترجمه شده است. این کتاب در ایندیپندنت بررسی شد (به عنوان کتاب هفته، گاردین، اکونومیست و فایننشال تایمز انتخاب شد و همچنین در بسیاری از مصاحبههای رادیویی و تلویزیونی ارائه شد. پس از ظهور لیبرالیسم جدید در پایان سال گذشته قرن، اعضای کشورهای متاخر سرمایه داری تمایل دارند که خود را تنها نویسندگان زندگی خود بدانند. مشاغل ما، ترجیحات جنسی و خوراکی، روابط اجتماعی و حتی بدن خودمان دیگر به عنوان خالص و ساده تجربه نمی شوند، بلکه بیشتر به عنوان محصول مجموعه ای از انتخاب های عمدی است.تفسیر داوط
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