توضیحات
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
————————————————————–
ترجمه ماشینی :
نیویورک تایمز پرفروشترین و بهترین کتاب بازاریابی سال 2014 توسط انجمن بازاریابی آمریکا نامگذاری شده است چه چیزی همه چیز را محبوب میکند؟ چرا مردم در مورد محصولات و ایده های خاص بیشتر از دیگران صحبت می کنند؟ چرا برخی داستان ها و شایعات مسری تر هستند؟ و چه چیزی باعث می شود محتوای آنلاین ویروسی شود؟ اگر گفتید تبلیغات، دوباره فکر کنید. مردم به تبلیغات گوش نمی دهند، بلکه به صحبت های همسالان خود گوش می دهند. اما چرا مردم در
tag : دانلود کتاب مسری: چرا همه چیز درگیر می شود , Download مسری: چرا همه چیز درگیر می شود , دانلود مسری: چرا همه چیز درگیر می شود , Download Contagious: Why Things Catch On Book , مسری: چرا همه چیز درگیر می شود دانلود , buy مسری: چرا همه چیز درگیر می شود , خرید کتاب مسری: چرا همه چیز درگیر می شود , دانلود کتاب Contagious: Why Things Catch On , کتاب Contagious: Why Things Catch On , دانلود Contagious: Why Things Catch On , خرید Contagious: Why Things Catch On , خرید کتاب Contagious: Why Things Catch On ,
نقد و بررسیها
هنوز بررسیای ثبت نشده است.